FilAmFest offers a great opportunity for vendors to connect their products, information, services, and merchandise to a large audience.

With 12,000 people attending the event in 2008 and from the dramatic group in the past 3 years, it is expected for over 20,000 people expected to attend this year’s event. Your audience, customers, and consumers awaits.

IMPORTANT Vendor Booth Information

• There will only be one point of entry for set-up in the morning, which is on Paradise Valley Rd at the bottom of PARKLAND WAY, going eastbound. 
• If you want to check for directions on line, please enter 6610 Potomac Street, San Diego, CA 92114.

• Directions from the 805 freeway:
  • Take the Plaza Blvd exit and go east 
  • Plaza Blvd will turn into Paradise Valley Road
  • Once you pass Gilmartin Drive on your left, you will see the entrance to the festival, which is at the bottom of  Parkland Way
• Directions from the 54 freeway:
  • Take the Woodman Street exit and go north
  • After passing Paradise Valley Rd, make the first left onto Benjamin Holt Road
  • Make a left on Parkland Way
  • At the bottom of the hill will be the point of entry for set-up

• As you drive up to the information booth at the Parkland festival entrance, the Vendor Coordinator Miguel Mejares will provide you with all the information you need for the festival – festival map, traffic flow for setup and breakdown, your assigned booth, program, and your parking permit.  For any further concerns or questions, please save them for once you have setup.  Miguel will be walking around or will be at the headquarters to make sure everything is ok. 

• From 6am to 8:45am only
• Only those with a valid “Vendor Permit to Enter Festival Grounds” will be allowed to drive on festival grounds and that will be given at the Vendor Check-In at the Parkland Entrance.  You may have multiple cars help in the loading and unloading, but only 1 parking permit will be given for each vendor booth.
• Please do not drive no more than 5mph due to people setting up in the streets
• Once you’ve checked in and received your permits, you can drive your vehicle to your assigned booth, drop off your equipment, then proceed to exit at the Woodman intersection so that you can take your vehicle to the assigned Vendor Parking Spaces.  Please refer to the map called “Traffic Flow for Set-Up” so that you can park on Potomac Street.
• A Vehicle Abatement Officer will be handing out tickets to anyone who is still on the festival grounds after this time. Any vehicle left unattended will be towed at the owner’s expense.
   

• There are around 80 booths located between Parkland Way, Woodman Street, and Potomac Street. 
• THE BOOTH ASSIGNMENTS ARE NON-NEGOTIABLE. 
• You’ll be informed of your booth placement at Vendor Check-In. 
• All booths situated on the street are selling booths; if you are located in the park, you cannot sell any items. 
• We did our best to accommodate requests regarding booth placement no later than 2 weeks before the festival. 
• We took great care in assigning vendors to their particular location.  Please do not move your booth to any empty lot, nor trade with any vendor on site.  Doing so will hinder other vendors from occupying their assigned space. 
• If you require electricity, you should have already made arrangements with the Vendor Coordinator prior to the event, otherwise you will need to bring your own small generator or other power source.

• Directions from festival grounds to designated parking spots:
  • Make a right on Woodman
  • Right on Doriana
  • Right on Alta View
  • Right on Potomac
• Show your permit to the Festival Staff in order to gain access to the street parking only
• There is no parking in the following areas:
  
  • Rec Center parking lot
  • Dirt Lot
  • Small parking lot at bottom of hill
  • Condominium parking lot
• Only 1 Parking Permit will be given to vendors.  Other vehicles that help you out during set up and breakdown may park in surrounding areas. 
• If at any time you decide to leave with your vehicle, you cannot save your space, therefore you must give it up to the next person.

• As soon as people clear the streets, you will be able to drive onto the festival grounds by entering from the Woodman side.  So please refer to the map called “Traffic Flow for Breakdown.” 
• We request that you do not start packing up until 6:00 when the festival officially ends.  However if you must, you will not be able to drive onto festival grounds until the streets are cleared, and you must carry your equipment to your parked vehicle. 
• You must also check out with the Vendor Coordinator by filling out an Inventory Check Form as well as an Evaluation Form.
• In order to enter festival grounds, you must show your “Vendor Permit To Enter Festival Grounds” to the security.
• Vehicles may only drive on the empty side of the street, and not through the middle.
• All cars picking up equipment must be off festival grounds no later than 7:30pm.
  

Finally, please review your Booth Rental Agreements.  We would like to remind you that this is a family and youth centered event.  Inappropriate behavior or merchandise will be grounds for the Organizing Committee to take action.  If any disputes arise, please inform the nearest Organizing Committee Members (we will be wearing staff t-shirts) and we will attempt to mediate the situation.  If the situation cannot be resolved, we reserve the right to ask individuals and/or organizations to leave the premises immediately.  The San Diego Police Department and a private security corporation will be on hand to enforce order during the event.
 
If there are any other questions, please contact either Miguel Mejares (Vendor Coordinator) or Cynthia Francisco (Logistics Director).

Thank you in advance for your participation and efforts to make this a successful event.  We look forward to seeing everyone on Saturday! 

Download Vendor Application(88KB)